Saturday May 7^th 2011 – St. John’s, Antigua and Barbuda: If you were one of the many people who participated in ‘Breast Friends’ “Pink Ribbon Fun Walk” on Saturday May 7^th, you’ve played your part in the fight against breast cancer.

Two hundred and seventy people registered and participated in the walk which moved off from the Sir Vivian Richards Stadium at 5:30am in support of a worthy cause; education in the fight against breast cancer.

The walk moved off from Sir Vivian Richards stadium and made its way on old Parham road through Paynters and Pigotts then turning left onto the Sir George Walter Highway, left onto Sir Sidney Walling Highway and culminating where it all started, the stadium.

While it seemed like a challenging route on what was an overcast morning, the participants, among which were members of Breast Friends, representatives of Digicel and members of the public, stayed the course in conveying the resilience of breast cancer survivors.

At the prize giving ceremony, Eunetta Bird, President of the ‘Breast Friends’, spoke briefly thanking everyone for their support and promised the next ‘walk’ will be bigger and better.

Digicel General Manager, John Delves, whose mother is an eight-year cancer survivor, deemed the event a success and reaffirmed his and Digicel’s support for any future Breast Friends activity while speaking at the ceremony.

“When my mother was diagnosed with the disease eight years ago, it was because of early detection and the will to fight why she was able to attend my wedding a few weeks later, and she is still alive today. I encourage those of you who are going through the same struggle not to give in - get tested - and with help from support groups such as ‘Breast Friends’ it will make this fight so much easier”, commented John Delves.

A few participants were rewarded with prizes courtesy of Digicel and other sponsors during the prize giving ceremony. Three winners each received a Samsung C3510 phone from Digicel for winning their respective categories – prizes including first to third place male and female, youngest winners under age 12, and the first group to register among others – received prizes.

The organizers of the non-profit organization are now busy at work on their next project and which will also rely on the public’s support.

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ABOUT DIGICEL GROUP

After ten years of operation, Digicel Group Limited has 11.5 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com  for more information.