Friday, April 15^th 2011 – Kingston, Jamaica: Digicel, proud sponsor of West Indies Cricket, will be giving away more than US$500,000 in prizes and giveaways through a number of exciting promotions and competitions as part of the Digicel Series 2011 this summer.

The Digicel Series – which kicks off on April 21^st in the Beausejour Cricket Ground in St. Lucia – will be supported by three major promotions: “Cricket’s Biggest Fan”; “Cricket Trivia Chest” and “All In”, all of which will be engaging fans through radio, online and at matches to giveaway fantastic prizes.

“Cricket’s Biggest Fan” gives fans the chance to win BlackBerry phones (Digicel’s official handset partner); plasma screen TVs and video game consoles when they go on a ‘Treasure Hunt’ of cricket items in stadiums across all eight Digicel Series markets.

“Cricket Trivia Chest” is a regional Text to Win competition in which fans are given clues on radio and on www.digicelcricket.com during games. Prizes include a Blackberry handsets; BlackBerry goody bags; Digicel credit; signed Digicel cricket merchandise and Fire in Babylon DVDs.

“All In” invites fans to upload photos of themselves or their friends demonstrating their support of cricket to Digicel cricket’s Facebook page.

(https://www.facebook.com/home.php#!/DigicelWestIndiesCricket.) 

Digicel’s dedicated cricket website www.digicelcricket.com will also feature lots of exclusive content, updates and interactions. For example, the new “Predictor Game” gives fans a chance to guess the outcome of all the matches – so that they can get the most out of the cricket action. 

Also in support of the Series, Digicel launched its new cricket campaign, “WI all in” – a full, through the line campaign which puts cricket fans at the centre of the action – making them the heroes of the game. West Indies cricket fans will see the ad on TV, in press and in outdoor executions – as well as a version cut for radio.

The campaign was unveiled at the launch of the Digicel Series which took place last Saturday April 9^th 2011 in Kingston, Jamaica. The glitzy red carpet affair, which also incorporated the World Premiere of “Fire in Babylon”, saw more than 400 guests in attendance, including representatives from the West Indies Cricket Board, past and present cricket legends, international media, the Caribbean business community and Caribbean Government officials. 

From award-winning producers Charles Steel and John Battsek, “Fire in Babylon” tells the remarkable and compelling story of how the West Indies cricket team triumphed through the achievements of one of the most gifted teams in sporting history during the 1970’s and 1980’s.

Following on from Saturday night’s World Premiere, each of the eight Digicel Series host countries – St. Lucia, St. Kitts & Nevis, Barbados, Guyana, Trinidad & Tobago, Antigua & Barbuda, Jamaica and Dominica – will host a screening of ‘Fire in Babylon’.

ENDS

ABOUT THE DIGICEL SERIES 2011

The Digicel Series 2011 kicks off on Thursday April 21^st when the West Indies Cricket team take on Pakistan in the Beausejour Cricket Grounds in St. Lucia. The Pakistan tour will then visit Barbados and Guyana before finishing up in Dominica on May 24^th.

The West Indies v India tour begins on June 4^th in Trinidad & Tobago’s Queen’s Park Royal. The teams will then play in Antigua & Barbuda, Jamaica and Barbados before finishing in Dominica on July 10^th.

ABOUT FIRE IN BABYLON

In a turbulent era of apartheid in South Africa; race-riots in England and civil unrest in the Caribbean, the West Indian cricketers struck a wonderfully defiant blow at the forces of white prejudice world-wide. Told from a West Indian perspective, in their own words, “Fire in Babylon” celebrates the emancipation of a people through sport, whilst painting a fascinating picture of this extraordinary era of sporting dominance and its roots in politics, pride, anti-colonial fury and music.

With Caribbean flair, fearless spirit and a thumping reggae beat, they hijacked the genteel game of the privileged elite and replayed it on their own terms.

Directed by Stevan Riley (Blue Blood), produced by Charles Steel (the BAFTA-winning The Last King of Scotland), and John Battsek (the Oscar-winning “One Day In September”), with Ben Goldsmith and Ben Elliot as executive producers, “Fire In Babylon” boasts dynamic archive and classic music by the likes of Bob Marley and the Wailers, Gregory Issacs and Burning Spear.

ABOUT DIGICEL GROUP 

After ten years of operation, Digicel Group Limited has 11.5 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com for more information.