“I am really grateful to Digicel for giving me such an opportunity to win a car,” says Camacho

Friday, November 4th 2011 – St. John’s, Antigua: Elma Camacho, a student athlete who returned home from studying overseas, today drove away in a brand new Kia Soul car having won Digicel’s Spell Soul & Win promotion.

The promotion, which ran for six weeks from September 16th to October 31st, culminated in a game show style event with the finalists battling it out to be in with a chance to win.  The draw was a televised on ABS TV’s program Good Morning Antigua & Barbuda hosted by Brucella Marsh.

Tobey Fuchs of Paradise View, Elma Camacho from Camp Site, Evelyn Mejia of Hill Development, and Lyndale Cochrane of Liberta were the finalists who were all hopeful to win.

Each finalist had their cheering section with many onlookers trying to catch full view of the action while hundreds were glued to their television set at home and at work to see the live draw which took place outside Digicel’s Royal Palm Office on Friars’ Hill road.

Digicel Jeopardy was the concept of the car giveaway whereby each contestant had to answer questions and the person who accumulated the most points at the end of the game won the car. Overall winner, Elma, racked up with the most points by wagering all her points on the final jeopardy question.

“I am really grateful to Digicel for giving me such an opportunity to win a car. I now have one less worry; transportation issue is resolved. No longer will I have to depend on anyone. Thank you Digicel!” exclaimed Elma Camacho, new Kia soul owner. She celebrated her victory with her best friend and god child who was rooting for her all through the proceedings.

Before placing the wager, she was running second to Lyndale Conchrane.

Janice Sutherland, Digicel Commercial Manager, congratulated the lucky winner and said; “Elma is really deserving of this car and we have added value to another customer’s life; that’s what we’re all about. Giving back to our customers and satisfying their needs. Now we’re looking at other promotions which will make many more Digicel customers happy.”

The other finalists did not walk away empty handed as they too receive $500 credit to their account over three months.

ENDS

ABOUT DIGICEL GROUP

After ten years of operation, Digicel Group Limited has 11.5 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com for more information.