-       $70,000 worth of Groceries up for Grabs!

Monday 30^th January 2012 – St. John’s, Antigua: Digicel, Antigua and Barbuda’s Bigger, Better Network, today announced the launch of its first exciting promotion of 2012, “Digicel Supermarket Sweep,” in which customers are in with a chance to walk away with up to $70,000 worth of groceries.

The promotion, which runs until Wednesday 4^th April, will see three finalists participate in a live show every fortnight in an attempt to win the top prize of $5,000 in groceries.

The show, which will air on ABS TV each fortnight, will see contestants vying for their share of the $10,000 grocery prize. Every contestant will be a winner with third place winners receiving $2,000 in groceries, and second place winners walking away with $3,000 worth of groceries.

Customers can qualify for their chance to win simply by talking for three minutes or more, buying a new handset with a prepaid or postpaid SIM or paying their bill in full and on time. Customers must also own an Epicurean loyalty Card and have spent an accumulative amount of $200 in the two weeks preceding each draw for a chance to win.

The launch which was aired live on ABS TV’s morning show, Good Morning Antigua and Barbuda’s also featured a charity supermarket dash. Brucella Marsh and William Dorsette from Good Morning Antigua and Barbuda competed against the duo from Digicel, Troy Byrne and Janice Sutherland, in a friendly one-minute dash for charity. The Digicel team was declared the winner with over $1,300 worth of groceries which was donated to Clarevue Psychiatric Hospital.

Digicel Commercial Manager, Janice Sutherland, said; “At Digicel, we are always looking at ways in which we can wow our customers and with the launch of Digicel’s Supermarket Sweep, we’ve done just that. This morning was very exciting and we’re sure our customers are going to enjoy it as much as the viewers did here.

“The first live show kicks off on February 10th at 8pm with the others to follow on February 24th, March 9th, March 23rd and April 6th.”

Richard Buoni, Epicurean General Manager, expressed his gratitude on the wonderful initiative between both companies. “I’m thrilled with this latest partnership with Digicel as this initiative will give people the opportunity to win thousands of dollars in free grocery as January is usually a tight month for shoppers. It’s a great start to what will be a fantastic relationship”.

Richard ended by reminding customers to shop at Digicel and sign up for their free loyalty cards at any Epicurean Fine Foods & Pharmacy location and start collecting loyalty points.  .

ENDS

About Digicel

After ten years of operation, Digicel Group Limited has over 11 million customers across its 31 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com for more information.