November 17, 2011, St. John’s Antigua: Digicel today wowed customers across Antigua and Barbuda with the launch of its $250,000 Christmas Cash Grab promotion live on GMAB yesterday.    

Along with chances to win up to $250,000 in the weekly cash grab game show, “Cash or More Cash”, Digicel’s Christmas Cash Grab promotion is giving back to customers with free weekend calls for postpaid customers, cash back to every customer which can be used for free calls, and free talk on local calls for an hour after talking for the first three minutes.

Digicel Commercial Manager, Janice Sutherland, said; “As part of our promise to deliver the very best value to our customers across Antigua and Barbuda, we are thrilled to announce the launch of our “Christmas Cash Grab” promotion which is giving away a whopping $250,000 in cash”.

Brucella Marsh, Star of Good Morning Antigua & Barbuda, coined the launch of Digicel’s $250,000 Cash Grab promotion as “Digiday” due to the generosity of the promotion. The Antigua & Barbuda For Life Brand ambassadors were present at the launch, with special performances by Tizzy, Tha Shya, a charity Cash Grab with Mongoose with $5,000 going to the Adele School and 4 security guards protecting the Digicel Cash Vault!

Marsh will also host the weekly CASH OR MORE CASH TV Gameshow, which will be broadcast on ABS TV every Friday, from December 2^nd.

Sutherland continued, “There are a host of exciting activities and events planned over the season including a Christmas Carol competition in which three choirs will go head to head each week for a chance to win EC$10,000 towards a community based project. In addition, Digicel is also hosting a free Christmas concert and a Christmas party for the Adele school – so there’s something for everyone this holiday season!”

John Delves, Digicel General Manager OECS North, explained, “We are always looking at ways to move our communities forward in a positive way and with the launch of this Christmas promotion and our community activities, we are doing just that. A quarter of a million dollars up for grabs, free talk for postpaid on weekends, an hours free talk on the same call after the first three minutes plus earn $1 a minute on Digicel chargeable minutes during the day & enjoy that cash back when you talk at night will ensure that our Digicel Customers are rewarded this Christmas. With our free Christmas Jam Session Concert, Christmas Party for the Adele School & The Christmas Choir Competition, we continue to support, acknowledge & celebrate what is most important – the people of the country. This promotion aims to deliver the best value, service & fun to our customers across Antigua and Barbuda this Christmas Season.”

For a chance to enter the cash vault, customers must top up $15 or more and collect the letters to spell the word CASH, buy a handset or blackberry smartphone or pay their postpaid bill on time and in full.

The Digicel Christmas show will air on ABS TV every Friday night at 8pm beginning December 2^nd and a rebroadcast the following day.

ENDS

ABOUT DIGICEL

After ten years of operation, Digicel Group Limited has over 11.5 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Championships. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.