Friday, March 18^th 2011 – St. John’s, Antigua: Digicel and Observer Group have partnered to deliver an exciting new promotion, the “Digicel Daily $50”, for Digicel listeners to HITZ FM, starting Monday March 21st 2011.

“This is a very exciting partnership for all Digicel customers that enjoy Antigua’s premier radio station, HITZ FM,” said Digicel General Manager, John Delves, at the launch today. “The Digicel Daily $50 promotion will have a daily top up prize of $50. Digicel Customers listening to HITZ FM will text their name and number to 9190, and each text will cost $1.

At 4pm each weekday, HITZ FM afternoon personality Denver will call one lucky listener and ask them a question to win the prize. If the listener gets it right, they are $50 in Digicel top-up richer! If there are no winners the prize rolls over to the next day.

“This is only the beginning; Observer and Digicel are working closely together to engage & delight listeners further in the coming weeks and months”, said Winston Derrick, Chairman of Observer Media Group. “This is indeed an exciting time as HITZ FM continues to go from strength to strength -  so my message to all is simple – start texting your name to 9190 now and you could be one of the lucky winners!”    

ENDS

ABOUT DIGICEL GROUP 

After over nine years of operation, Digicel Group Limited has 11 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com for more information.